Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
CeraVe
Palmer's
ISDIN
OGX
THE ORDINARY
Got2b
APRILSKIN
Dove
THE ORDINARY
ISDIN
Neutrogena
OGX
Institut
Torriden
Palmer's
Pantene
La Roche Posay
Palmer's
Vaseline
Neutrogena
OGX
ISDIN
THE ORDINARY
Olay
OGX
Tsubaki
Ponds
Vichy
THE ORDINARY
Washami
ISDIN
Neutrogena
OGX
Olay
Vichy
Neutrogena
Vaseline
Head & Shoulders
OGX
Cetaphil
Haino Teko
Wiszodet
CURREN
Haino Teko
Casio
Casio
Casio
CURREN
Generic
Skmei
Casio
Haino Teko
Haino Teko
Generic
Haino Teko
Casio
CeraVe
Lattafa
Enchanteur
EYFEL
OGX
Vaseline
CeraVe
Clean & Clear
EYFEL
QV
Palmer's
CeraVe
AXE
Vichy
Lattafa
Aquaphor
Palmer's
AXE
Neutrogena
Anua
Tide
Pyrex
Generic
Pyrex
Generic
Tide
Cannon
Black & Decker
Philips
KENWOOD
Black & Decker
Black & Decker
JIF
Generic
Stanley
Geepas
KENWOOD
Generic
Generic
Ariel
Black & Decker
Generic
Generic
Black & Decker
Generic
JIF
Black & Decker
Generic
Pantene
OGX
OGX
Cantu
OGX
Mokeru
L'OREAL PARIS
Pantene
Tsubaki
Palmer's
Olaplex
OGX
Dove
